Rooted in Nature: The Seraphim Story
Founded by Michelle Suebin Yoon — Seraphim New York represents the road less taken. It’s a journey that doesn’t strive to stand out for its uniqueness, but instead honors the raw, unfiltered, and often messy yet profoundly beautiful process of building hope and inspiration within community — both seen and unseen.
At Seraphim, our designs are rooted in three fundamental principles: Symbiosis, Sensual Artistry, and Stewardship. Our collections are thoughtfully curated to ensure that every piece not only complements your individual style but allows one to tell their own story of conscious living. Each piece is an embodiment of our commitment to honoring our artisans and environment, while preserving the artistry of creation.
At Seraphim, we invite you to join us on this journey towards a more mindful way of living, where we aim to celebrate beauty, integrity, and the pursuit of a more harmonious future.
Through our give-back initiative, we dedicate 8% of our profits to supporting local artisans and building lasting partnerships with our vendors — all working toward a more equitable and sustainable world.
With each step forward, we seek to perfect the balance between art and environment — to build a future where fashion exists in harmony with all creation on earth. Albeit imperfect, Seraphim strives to remain a sanctuary for sustainable beauty, where every thread tells a story of nature reborn, of hope renewed, and of humanity’s enduring bond with the world that nurtures it.
“Rooted in Creation. Designed for Connection.”



Partnerships
Seraphim embraces meaningful relationships. Our partnerships are built on trust, transparency, and shared values — celebrating the artisans, makers, vendor partners who bring our vision to life. Together, we create not just products, but lasting connections rooted in respect, collaboration, and a commitment to a more conscious and equitable future.

Our Artisans
Nestled in the foothills of the Western Himalayas, our artisan partners in Northern India bring centuries-old textile traditions to life. Each piece is crafted with care using natural fibers and low-impact dyes, honoring both the environment and the cultural heritage of the region. We’re proud to collaborate directly with small-scale workshops and local craftspeople whose skill and artistry transform sustainable materials into timeless, thoughtful designs. Every product tells a story — one of craftsmanship, community, and respect for the land that inspires it.
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Thank you.
The Difference We Make
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Ethically Sourced
At Seraphim, we believe that nature is not merely a resource — it is a living soul that breathes through every fibre we create. From the tender stems and leaves of the earth, we draw fabrics that are entirely natural, biodegradable, and kind to the skin. Each thread is an ode to creation — a promise that beauty need not come at the cost of harmony.
Our textiles are born through gentle, sustainable methods that honour the purity of their origins. They are handwoven and handcrafted by artisans whose mastery has been passed down through generations — keepers of tradition from the renowned textile regions. In their hands, every fabric becomes a story, every weave a reflection of patience, devotion, and artistry. We take pride in supporting these artisans, for they are the heart of Seraphim. Through fair opportunities and enduring partnerships, we strive to keep their craft alive and thriving, their skills celebrated and cherished.
We choose to collaborate only with those who share our reverence for the natural world — mills and vendors whose values echo our own: sustainability, integrity, and compassion. Together, we work towards weaving nature seamlessly into the rhythm of modern life, offering textiles that embody comfort, safety, and soulful elegance.
Every creation that bears the name Seraphim is made with intention — free from harm, free from compromise. Our fabrics caress the skin as softly as a whisper, bringing with them the quiet assurance of purity. They are a reminder that true luxury lies in simplicity, and true care lies in consciousness.
As we continue to evolve, we remain devoted to discovery — exploring new natural fibers, partnering with emerging small mills across the globe, and supporting their growth through collaboration and shared purpose. With each new fabric, we aim to expand our offering while deepening our commitment to sustainable innovation and ethical creation.
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Az0-Free Dyes
At the heart of our story is the art of dyeing with Azo-free dyes, carefully formulated to be gentle on the skin and kind to the planet. Our dye formula master works closely with skilled artisans, guiding the transformation of natural fibers into vibrant, living colors that celebrate the richness of nature.
Each fiber is lovingly immersed in our earth-friendly dyes, a process that requires patience, precision, and an intimate understanding of how color interacts with material. Subtle variations in tone appear throughout, unique fingerprints of the handmade process, capturing the authentic depth and texture that only natural dyeing can achieve. No two pieces are ever exactly alike; these nuanced differences honor the hands that crafted them and the natural fibers that form their foundation.
By choosing Azo-free dyes, we ensure that our creations are not only beautiful but also responsible. They are free from harmful chemicals, safe for your skin, and gentle on the environment, reflecting our commitment to sustainability without compromising on artistry or color intensity. This is more than just dyeing — it is a dialogue between human skill, natural materials, and the planet, resulting in pieces that are as ethical as they are exquisite.
In every shade, the soul of the fiber is enhanced, not masked. Each garment or textile becomes a testament to the care and tradition woven into its making — a celebration of authenticity, artistry, and the enduring beauty of a truly handmade creation.
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Sustainably Packaged
At Seraphim, all our packaging falls into one of three circular frameworks: Compostable, Recycled, or Reusable.
Compostable Packaging
Made from renewable plant-based materials and bio-polymers, our compostable packaging naturally returns to the soil—breaking down in 180 days at home or 90 days commercially. As it decomposes, it nourishes the soil, leaving no harmful residues.
Easy Composting
Add it to your home compost or drop it off at a local commercial site. Proper disposal ensures it completes its journey, keeping waste out of landfills and giving back to the earth.
With compostable packaging, every package becomes part of a cycle that’s gentle on the planet and tells a story of conscious living.
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Give-Back Initiative
Through our give-back initiative, we dedicate 8% of our profits to supporting local artisans and building lasting partnerships with our vendors — all working toward a more equitable and sustainable world. This commitment is our way of giving thanks to the hands and communities that make our work possible. By reinvesting in resources and opportunity, we help strengthen the very foundations on which creativity and craftsmanship thrive. Each contribution becomes a gesture of gratitude — nurturing resilient communities with our vendor partners, empowering artisans, and fostering a future built on shared growth and care.
We're Here for You
Product Questions?
Order Issues?
Interested in working with us?
We are committed to providing you with outstanding service.
If you have any queries about your order, our products, or if you would like any other information from us, please feel free to get in touch.
You can send an email to concierge@seraphimny.com
Additionally, you can fill out the Contact Form shared below. We aim to respond to all emails within 3 working days.
Email Us Concierge@Seraphimny.com
Hours of Operation
Monday-Friday
9:00am - 6:00pm EST
